Beyond Bespoke: Programme Solitaire
For most people, a Chiron is the pinnacle of exclusivity. But for Bugatti's wealthiest clients, the company just launched a new program called Programme Solitaire. It’s a step beyond the existing "Sur Mesure" customization service, letting clients essentially create a custom car from the ground up. The Brouillard is the very first one, and Bugatti plans to build only two of these masterpieces per year.
The Design: An Homage to a Horse
The name "Brouillard" means "fog" in French and is a tribute to Ettore Bugatti's beloved horse of the same name. This equine inspiration is a key part of its design philosophy.
A Unique Exterior: While it borrows some cues from the Mistral, like the horizontal LED lights, the Brouillard has a sleek, new fixed glass roof that creates a more airy cabin. The entire car is heavily focused on sculptural surfaces that are meant to mimic the athletic muscle of a horse.
W-16 Power: Underneath the custom bodywork is Bugatti's legendary W-16 platform, producing an eye-watering 1,578 horsepower. It’s the kind of power that truly feels limitless.
The Ultimate in Personalized Luxury
The interior is where the Brouillard truly becomes a work of art. The craftsmanship is insane, with details that were customized just for the owner.
Horse Motifs: To honor its namesake, the interior features embroidered horse motifs on the door panels and seat backs. Even the machined aluminum gear shifter has a tiny, hand-crafted glass sculpture of the horse inside.
Custom Materials: The cabin is a mix of green-tinted carbon fiber, precision-machined aluminum, and custom-woven fabrics with a tartan pattern, sourced all the way from Paris. The seats are even molded specifically to the owner's body.
The Bugatti Brouillard is more than a car; it's a piece of art that blends history, incredible power, and next-level personalization. It shows that even in the world of hypercars, there's always a new level of exclusivity to achieve.
If you had the chance to design a one-of-a-kind car with Bugatti, what personal story or inspiration would you want it to tell?